Freida Pinto becomes new face of L'Oreal

Freida Pinto and Evangeline Lilly are the latest beauties to join the list of celebrities to endorse products by cosmetic giant L'Oreal.

While there have been persistent Internet rumours that the Slumdog Millionaire star would be the face of Estee Lauder, Pinto has said that she is excited to be the face of L'Oreal.

'I am very moved to be joining the great L'Oreal Paris family and all these personalities: a family I am now proud to be a part of,' People quoted Freida as saying in a statement.

And the other A-lister, to step in front of the lens for L'Oreal, is Lost star Lilly, who says: 'It is a source of great pride for me to represent a brand whose ambition is to respond to every person's aspirations to beauty and contribute to the fulfillment and well-being of everyone.'