Thursday, November 19, 2009

The Mystery of Red Bull



Expat at Large in Singapore probes the true origins and ownership of Red Bull and Shark, and comes up more confused than when he read my post about the products and the Full Moon Party on Ko Phangan. Sorry, Expat. And sorry about that photo -- it's the only one I've got on my hard drive. Great research, though.

Shark is a Thai energy drink, made in Austria, sold by Thai company.

Red Bull is a Thai energy drink, made in Austria and Thailand, sold by an Austrian company and a Thai company.

Note the difference?

So what is going on here? Actually I am not sure, but here is what I can work out so far. Enlightenment is welcomed from those more knowledgeable on this than myself.

Shark is a true competitor of Red Bull I believe, but it is difficult to sort out from the information available on the web who EXACTLY makes (as in manufactures) Shark.

History: both the Thai original of Red Bull, Krating Daeng (Red Guar - looks like a bull IS a bull in my book) and Shark are allegedly based on the health drink Kilane, first created by a chemist in Bangkok over a hundred years ago during a severe crisis of Bangkok Belly.

Osotspa is the Thai company that devolved from the original producers of that drink, but it imports the product they call Shark from Austria: significantly, hmmm? Osotspa also introduced into Thailand Lipovatin, one of the other direct precusors of Red Bull, from Japan in the mid 1960's.

However the Thai drink Red Guar (Bull) is not made by Osotspa but by the Thai company T.C. Pharmaceuticals. Significantly, there is no mention of Red Bull in the Osotspa or Shark websites. T.C. Pharma get 49% of the world-wide sales of Red Bull BTW. Sigh. And they thought they were doing pretty well in Thailand up till that time...

Also there is no information to directly connect Osotspa with now-billionaire Dietrich Mateschitz, the Salzburger who took Red Bull from Thailand to the world. He made his deal with T.C. Pharma. Or is it just hidden in a buzz of caffeine, taurine (NOT from bulls' testicles), choline bitartrate and arginine - not to mention all that vodka?

So why is Shark made in Austria, if it is not being churned out by the Red Bull factories?

Is everything joined in one great headachey-spinning conspiracy in this world or what?

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